Revolutionizing OTCP’s Digital Experience: A Salesforce Integration Success by DG4Sales
Office de Tourisme et de congrès de Paris a public sector entity, offers diverse services related to Parisian attractions and events. This includes an e-commerce platform for reserving tickets to various Paris attractions and events, and numerous partnerships with local initiatives and hostels to enhance the experience for both individual visitors and companies attending special events like the Olympic Games.
The primary challenge for OTCP was to overhaul its front and back-office architecture to accommodate increasing web traffic, especially in anticipation of the Olympic Games. This involved transitioning to innovative, secure, and robust solutions that would enable cross-marketing activities with Marketing Automation within a unified customer experience framework. A critical aspect of this challenge was migrating the existing CRM system to Salesforce, ensuring seamless connection of all master data within Salesforce, and developing an API hub to facilitate the sharing of meaningful information with external partners for features like accessibility or maps.
Dg4sales, with its expertise in CRM and Web/API architecture, successfully addressed OTCP’s challenges. The team established a master repository in Salesforce for external providers and built a community portal for affiliates, enriching it with functionalities to analyze subscription ROI.
Key solutions included:
Dg4sales continues to provide daily support at Levels 1, 2, and 3, and remains actively involved in new projects from specifications to deployment, employing an agile and customer-centric methodology.”