DG4Sales and Ipsos: Global Salesforce Integration for Enhanced Lead and Sales Processes
Ipsos stands at the forefront of market research and analysis, pioneering innovative approaches to uncover vital market trends and consumer behaviors. With a global footprint spanning 100 countries, Ipsos harnesses its extensive network to deliver nuanced, culturally relevant insights.
This global perspective, combined with a commitment to technological innovation, positions Ipsos as a leader in shaping strategies and driving growth for a diverse clientele, from local businesses to multinational corporations.
The primary challenge facing Ipsos was the deployment of a unified and standardized Lead and Sales process solution using Salesforce across various countries. This included developing a robust integration with their complex and sophisticated billing system.
The project also entailed migrating the legacy Salesforce configuration in France and facilitating the change management process to ensure smooth adoption, initially in France and the US, with plans to expand to other countries in the subsequent years.
Dg4sales, with its extensive expertise in international project management and team alignment across different countries and subsidiaries, successfully delivered a comprehensive migration plan for the French team. This plan included a standardized and common lead and sales process tailored to the unique business requirements of each country, all while ensuring seamless integration with the same billing solution.
Key aspects of the project included:
Dg4sales continues to provide comprehensive support at Levels 1, 2, and 3, actively engaging in new projects from specification to proof of concept (POC) and deployment, utilizing an agile and customer-centric methodology.